MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between broadcast stations and streami